What we care about - for profit, for good
It’s definitely about commercial success
because of what that success offers us and the difference it can make to our planet
The fact that our business is a vehicle we created where we get to express our skill, talent and ability is so energising.
Every day we ‘get into the boxing ring’ with ourselves and get to see what we’re made of. It’s often frustrating, but as we learn, we do better and few things beat the satisfaction of seeing your invention become successful, meaningful and useful in the world.
FOR THOSE WE LOVE
Ultimately, it's about mastering ourselves - becoming the person who can deliver, what from the outset we can so clearly see. That is what enables to be successful and to create the options of importance for ourselves and the people we love.
The options usually include money but often includes other things, like the ability to take more time, without question, our single scarcest resource.
FOR THE PLANET
When we're confidently taking care of ourselves and those we love we’re usually in the best position to dedicate ourselves to the raft of what we tongue in cheek call ‘good for nothing’ projects we also care about.
Making a difference is a conscious driver of most female entrepreneurial endeavours and when we marry making a lot of money, with doing a lot of good - this is a most potent formula.
co.ofwomen was founded to connect & champion entrpreneurial women
so who are these ‘entrepreneurial’ women?
we're a diverse range of business owners, across many industries
some of us work inside organisations we’re passionate about, innovating from the inside
we're risk-takers, thinking big from the outset
we're passionate about, innovating from the inside of organisations
we're leaders, driven by our values, creating movements to disrupt industries and markets
many are mothers, so our time is uniquely challenged and at an absolute premium
we're building talented, passionate teams to realise our vision & goals
so where are you on your entrepreneurial journey?
an experienced entrepreneur?
an emerging entrepreneur?
planning to be entrepreneur?
an employee interested in intrapreneurship?
whichever you are, this is your community - we've got your back
being successful is the most exciting part but it can also be a slow, tough road and, at times, a truly lonely one.
I initially joined Co.OfWomen as I could see that this organisation was meeting a real and previously unmet need for female entrepreneurs, offering relevant support I would have been very grateful to have at different points in my own entrepreneurial journey.
Entrepreneurship is about being innovative, doing business in different ways to get and maintain the competitive advantage that will ensure sustainability, and all the benefits success brings with it. Women often have compelling ideas about doing things differently but can get stifled by the traditional framework of business as well as by our own distinctive Achilles heels.
As New Zealands leading female business brand I'm proud of how far we've come since tara and I sat down over a cup of tea all those years ago to discuss this idea of hers, it is making a big difference for many women.
I invite you to join us and take advantage of the myriad of resources developed with your success in mind.
we know the challenges, we’ve experienced the journey, we know first hand what’s at stake, so we’re fanatical in our commitment to success, mine, yours, on our terms
Tara was made a member of the New Zealand Order of Merit for services to Business and Women in 2016.
Tara started out in the IT industry as a marketer progressing into a range of senior roles in NZ and the UK for multi-nationals such as Apple, Sun, IBM and 3Com. She moved to working with smaller businesses during the dot com boom and ultimately to a fab start-up in London. Tara came back to NZ when the boom went bust and founded her own business to support smaller home grown businesses like Pita Bread Ltd and the iconic Bookabach grow. Things took a further turn when she took up the role of running the country’s award winning Business Incubator, the AUT Innovation Park where, alongside start-up entrepreneurs ,she developed the Incubators highly successful Rapid Growth Programme (we won the Vero ‘Excellence in Business’ award for that). I decided next to try to develop a business that could grow beyond me and started a research project that led to the launch of Co.OfWomen.
Our Champion Supporters
From day one EY jumped on board as chief champion of entrepreneurial women, adding their diverse expertise to become our foundation partner.
From their hugely talented partners to their own programmes to champion entrepreneurial success, they have been hands on and available to support ours and our member's growth.
Former EY Senior Partner Jo Doolan is undoubtedly one of the country’s leading tax experts, and a tireless supporter of entrepreneurs - she has championed our cause and taken a seat on our board. Co.OfWomen were delighted to see Jo accorded special recognition for her endeavours by the New Zealand Hall of Fame for Women Entrepreneurs in 2014.
We’re stoked to have ASB as a sponsor of Co.OfWomen. Their fab CEO Barbara Chapman leads a culture of doing the stuff that makes a difference.
No surprises then that ASB have become the only bank in New Zealand to develop a package to support the success of entrepreneurial women (exclusively available via Co.OfWomen).
But it doesn’t stop there, Co.OfWomen members have a specialist team at ASB to work with them to support their growth needs.
ASB is our bank.