cherie metcalfe's top five recommendations to entrepreneurs starting out

1
Your product needs to be 100 per cent on point, and so does your customer service. The rest can be learned along the way.
2
There will be tough times and mistakes. Take a few hours to deal with the emotions around it, then put them aside and find a way forward.
3
Focus on what you are doing, not what your competition is doing.
4
Treat your team with respect, invest time into teaching them, recognise good work - and the odd box of cupcakes for morning tea never goes amiss.
5
Always put your mental health first. Check in with yourself, and don’t be scared to call a self-imposed time out.
There will be tough times and mistakes. Take a few hours to deal with the emotions around it, then put them aside and find a way forward.