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Marketing for Biz Owners

Marketing for Biz Owners

date: Wednesday, May 17th , 3.00pm - 6.00pm    |     where: EY - 2 Takutai Square, Britomart, Auckland

Our May 17 powerON workshop focuses on equipping business owners with key marketing skills

Called 'marketing', this business function is about understanding what constitutes the ideal customer for my business, where can we find them in volumes, what it will take to compel them and turn them into customers and what will keep them so happy, they won't leave!

What we know is that most business owners know some or a lot about this but often what's missing is the jargon, structure and systems that goes with it. This powerON workshop will equip us with an understanding of these and ensure we know what's important about this for our business and, how those things are done (whether it's us or someone else that's doing the doing!) so you'll never spend a penny you don't need to AND when you do, every penny delivers.

We're excited that this workshop will be led by Co.OfWomen founder Tara Lorigan, as she's built one of the country's leading female brands.

about tara

Prior to starting Co.OfWomen, the country's leading female biz brand, tara was a marketing consultant. She's worked in NZ & the UK with some of the worlds best tech brands such as Apple, IBM and Sun and some iconic kiwi brands such as Bookabach and Danny's Real Pita Bread. Tara held the role of director of incubation and marketing for the country's leading tech incubator where the award winning programme she developed supported the early stage development of many entrepreneurs.

In this 3 hour workshop we’ll roll up our sleeves and work through:

  • the whole marketing system to understand how it works & what to focus on
  • how to define the best customer/s for your business
  • what would/does compel customers to become customers
  • how to ensure a compelling, relevant, and accessible offering
  • the marketing function in your business - ensuring you do a great job
  • spending the least to get the greatest return

Reserve your place now and get quality time out to work on your business + the leg-up you deserve to confidently grow and keep your customers.

For your budget
Standard Price $400 +gst
Premium Member Price $280 +gst
Register now      Find out more


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it’s about adding to what i know, and sharing what i’ve learnt, hell yeah.

Libby Oborn